An example: a double Kettel One seems to run between €7 and €10, or for those adverse to doing math, between $9.80 and $14.70 depending on the exact rate of the day. That's for 7.1cl of name-brand vodka, or 2.4oz. This makes the drinking I did in Salt Lake City seem like a bargain.
The numbers don't get better in bulk liquor - a 750ml bottle (known to us as a fifth) of Stoli seems to run about €25 in most of the stores I've passed through. Given that even in Washington's state liquor system, the same bottle is about $19, this seems pretty high.
For a country with a reputation for heavy drinking, I don't see how they can afford it.